Course: Introduction to AI Tools for Content Creation
Training Center: FirstCom Academy (Tiong Bahru Branch)
Trainer: Qisti Razan Putra
Review: Actually I feel that this course is a Marketing/Advertising Course using Artificial Intelligence (AI) tools to be exact. There is quite a few of topics on Marketing/Advertising and then includes AI tools. Think it is due to the fact that this makes the course easier to access as AI technology progresses too fast and this course may be obsolete if it is purely AI focus. Luckily the trainer understands that the students are more interested in the AI tools so the focus on AI tools was relevant and sufficient for most people who would like to have a first hand feel of what AI and AI can do.
I was walking at Jurong Point when we saw the FirstCom Academy representative introducing us the AI courses. As our SkillFuture credits are expiring soon, my wife and me decided to take up AI courses to use up the credits. Since I am not into AI technology and have not used AI tools before, I am just curious about the technological advancement of AI and what it can do for me, a retiree.
For this course, the 3 AI tools introduced in this course is:
- Leonado AI (Image generation)
- Lumen5 AI (Text to video generation)
- Chatgpt AI (Text, image generation)
What is Prompt Enginering?
Importance of being clear and specific in our prompts.
CIDO Prompt Structure
[C]ONTEXT:
- What background information sets the stage for the task and helps the AI understand the scenario and relevance?
[I]NSTRUCTION:
- What specifics steps should the AI follow for the task?
[D]ETAILS:
- Supplies any necessary input, such as text to analyse or data to process
[O]UTPUT:
- Specifies how the response should be structured (e.g., list, table, paragraph or which platform it will be used on)
Creating Content Using AI Tools
1. Leonardo.Ai
Features Include:
- Convert text into stunning images with various styles
- Ideal for marketing materials, concept art, product designs, and presentations.
- Explore different artistic styles and express creativity.
- 150 credits daily for free version
Leonado.Ai generates 4 images for each prompt.
TASK: Generate Image using Leonado.Ai
SETTING: Lucid Origin -- Legacy -- Anime
PROMPT: generate me an image of a samurai sitting in top of a traditional japanese house. the samurai is wearing his kimono and the background is a sunset
These are the 4 images generated from the prompt.
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TASK: Generate a realistic image of a Ferrari and MBS
SETTING: Phoenix 1.0
PROMPT: generate a highly detailed image of a vibrant pink Ferrari driving along the picturesque Marina Bay in Singapore, with the iconic Marina Bay Sands hotel and casino prominently displayed in the background, set against the stunning Singapore city skyline, featuring a clear blue sky with a few fluffy white clouds, and capturing the sleek, sporty design of the Ferrari as it navigates the winding road, with the city's towering skyscrapers and lush greenery visible in the distance, and the Marina Bay Sands' distinctive rooftop garden and observation deck clearly visible, all under the warm, golden light of a sunny day.
* There are "mistakes" of 2 and 4 towers of MBS. This is likely due to the 4th is being planned for construction and the 3rd is still in construction from its data.
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2. Lumen5 AI
This AI tool is suppose to convert text into videos. However due to the output videos are worse than powerpoint slideshow, this AI tool was shown in action as a demo to show how lousy it is when it generated the video. Not worth to look or use at the current moment.
3. ChatGPT
An advance AI tool for understanding and generating natural language.
- Write content and social media posts
- Translate languages
- Creating creative taglines
- Summerising text
- Creating poems and songs for your brand
- Generating ideas and codes
Key strength: Remembers conversation context for extended dialogues.
Features of ChatGPT (Free Version)
- Access to GPT-4o mini
- Real-time data from the web with search
- Limited access to GPT-4o and o3-mini
- Limited access to file uploads, data analysis, image generation and voice mode
- Use custom GPTs
TASK: Develop a Content Calendar Using ChatGPT
PROMPT: I am a marketing executive for HockHua Tonic selling herbal health products. Give me a 2 weeks content calendar to post to Facebook and Instagram. The goal is to promote products, educate on benefits and encourage them to make a purchase. Give me in a table format with columns: Week, Post Title, Post Description，Calls To Action.
OUTPUT:
Here’s a 2-week content calendar tailored for HockHua Tonic, designed to balance promotion, education, and conversion. Each post is written to highlight your herbal health products while building trust and encouraging purchases.
| Week | Post Title | Post Description | Call to Action |
|---|---|---|---|
| Week 1 - Day 1 | Boost Your Energy Naturally ⚡ | Introduce your flagship tonic (e.g., Cordyceps or Ginseng). Explain how it helps with energy, stamina, and overall vitality. Use a lifestyle photo of someone active. | “Shop now for your energy boost 👉 [Link]” |
| Week 1 - Day 3 | Did You Know? 🌿 | Educational carousel post: “Top 3 Benefits of Bird’s Nest” – highlight skin nourishment, immunity, and respiratory health. | “Discover our premium Bird’s Nest today 🕊 [Link]” |
| Week 1 - Day 5 | Customer Love 💬 | Share a testimonial from a happy customer who saw health improvements with HockHua Tonic. Add photo of product + lifestyle shot. | “Try it for yourself and feel the difference 💚 [Link]” |
| Week 1 - Day 7 | Weekend Wellness Tip 🍵 | Share a recipe idea: “How to Brew a Nourishing Herbal Tea at Home” using your ingredients. | “Visit us in-store for your herbal tea essentials 🌸” |
| Week 2 - Day 1 | Stay Strong with Cordyceps 💪 | Educate on immune-boosting benefits of Cordyceps, perfect for busy professionals and parents. | “Get your immunity support here 🌿 [Link]” |
| Week 2 - Day 3 | Beauty from Within ✨ | Focus on Bird’s Nest for radiant skin. Include skincare + wellness angles. | “Nourish your skin naturally – shop Bird’s Nest today 🕊 [Link]” |
| Week 2 - Day 5 | Behind the Brand 🏮 | Share a story about HockHua’s heritage, expertise in herbs, and commitment to quality. Humanize the brand. | “Explore our heritage products in-store or online 🌿” |
| Week 2 - Day 7 | Special Offer Sunday 🎁 | Highlight a limited-time promotion or bundle deal (e.g., Bird’s Nest gift set, Cordyceps tonic bundle). | “Hurry, limited time only! Tap to order 🎉 [Link]” |
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TASK: Plan an itinerary for a trip to Vietnam(Ho Chi Minh)
PROMPT: I am going on a holiday to Vietnam, Ho Chi Minh for 4 days. Create me a travel plan. My budget is sgd700. I want to go site seeing and shopping. I don't want to walk too much. I am going with my wife. I am going from 3 Nov 2025 to 7 nov 2025. Give me in a table format with columns: day, time, activity and cost.
OUTPUT:
Here’s a 4-day itinerary for you & your wife in Ho Chi Minh City (3–7 Nov 2025), balancing sightseeing + shopping, with minimal walking. All costs are approximate, converted roughly to SGD where needed. Let me know if you prefer more luxury or more budget; I’ve aimed for moderate spend so total stays within SGD 700.
Assumptions & Notes
Exchange rate ~ 1 SGD ≈ 17,000 VND (approximate)
You’ll stay in District 1 (central) to reduce travel time.
Use taxis / Grab car often so walking is limited.
Meals are modest to mid-range.
Some days lighter so you have rest.
Itinerary
| Day | Time | Activity | Cost (SGD) |
|---|---|---|---|
| Day 1 (3 Nov, arrival day) | Morning (arrive + hotel check-in) | Rest after flight, settle in hotel | ~20 (airport transfer + small snacks) |
| Lunch | Eat near the hotel (local Vietnamese food) | ~10 | |
| Afternoon | Visit Notre Dame Cathedral + Central Post Office + Saigon Opera House (these are close together) | ~5 (taxi) + ~5 refreshments | |
| Evening | Dinner + walk along Nguyen Hue Walking Street | ~20 | |
| Day 2 (4 Nov) | Morning | War Remnants Museum | ~5 entry + ~5 taxi to/from + ~10 breakfast/lunch |
| Lunch | At a café nearby | ~10 | |
| Afternoon | Shopping at Ben Thanh Market + Saigon Square | ~30 (shopping) + ~5 transport | |
| Evening | Dinner + Bitexco Skydeck for city view & sunset | ~15 (dinner) + ~10 (entrance) + ~5 taxi | |
| Day 3 (5 Nov) | Morning | Cu Chi Tunnels tour (half day) with transport included | ~60 (tour cost per person incl transport) *2 = ~120 |
| Lunch | Near tunnels or back in city | ~15 | |
| Afternoon | Relax at hotel or spa, optional shopping in Vincom Center / malls | ~25 (shopping + transport) | |
| Evening | Dinner + night market / street food crawl | ~20 | |
| Day 4 (6 Nov) | Morning | Jade Emperor Pagoda + Museum of Fine Arts | ~5 entries + ~5 transport + ~10 breakfast/lunch |
| Lunch | In mall or near museum | ~12 | |
| Afternoon | AEON Mall Tan Phu Celadon for more modern shopping, maybe cinema or leisure | ~25 (transport + shopping) | |
| Evening | Dinner + rooftop bar or nice view to end trip | ~30 | |
| Day 5 (7 Nov, departure) | Morning | Last-minute shopping (souvenirs) + pack up | ~15 |
| Lunch | Near hotel | ~10 | |
| Afternoon | Hotel checkout + transfer to airport | ~20 | |
| — | Buffer / miscellaneous (snacks, small extras) | ~20 |
Estimated Totals
Sightseeing & entry fees etc ≈ SGD 80-120
Shopping ≈ SGD 120-180 (depending on how much you buy)
Meals ≈ SGD 150-200
Transport (taxis / Grab etc) ≈ SGD 80-100
Misc/buffer ≈ SGD 30-50
Estimated grand total: ~SGD 600-700
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TASK: Develop a Content Calendar for ACME Retail
PROMPT: I am a marketing executive for ACME Retail selling apparel, footwear and home goods. Create me a 2 week content calendar to post on Facebook and Instagram. The goal is to enhance brand awareness and increase sales by up to 20% for ACME Retail's new line of eco-friendly clothing and accessories.Give me in a table format with columns: Post Title, Post Description, Call to Action.
OUTPUT:
Here’s a 2-week Facebook & Instagram content calendar for ACME Retail’s new eco-friendly line. It blends brand awareness + sales push while keeping posts engaging and conversion-focused:
| Day | Post Title | Post Description | Call to Action |
|---|---|---|---|
| Day 1 (Mon) | 🌱 Launch Day: Eco-Friendly Collection | Big reveal! Showcase eco-friendly clothing & accessories with a lifestyle shot of models in nature. Highlight sustainable fabrics. | “Shop the Collection Today” |
| Day 2 (Tue) | Behind the Seams | Short reel of the production process—show natural fabrics, ethical sourcing. | “Discover How Your Clothes Are Made” |
| Day 3 (Wed) | Customer Spotlight | Share a testimonial or UGC (user-generated content) of a happy customer wearing eco-friendly items. | “Get the Look” |
| Day 4 (Thu) | Outfit of the Day | Carousel post showing 3 styled eco-friendly outfits for different occasions. | “Shop the Styles” |
| Day 5 (Fri) | Friday Giveaway 🎁 | Giveaway post: “Tag a friend & follow us for a chance to win an eco-friendly tote.” | “Enter to Win” |
| Day 6 (Sat) | Weekend Must-Haves | Show eco-friendly accessories (bags, hats, shoes). Great for quick impulse buys. | “Shop Accessories” |
| Day 7 (Sun) | Sustainability Tip Sunday | Share a quick eco-lifestyle tip (washing clothes in cold water, reusing bags). Branded graphic post. | “Explore More Sustainable Choices with ACME” |
| Day 8 (Mon) | Mix & Match | Reel showing how one eco-friendly item (e.g., jacket) can be styled 3 ways. | “Shop the Jacket” |
| Day 9 (Tue) | Did You Know? | Infographic: “Making one eco-friendly shirt saves X gallons of water vs. traditional shirt.” | “Shop Sustainable Fashion” |
| Day 10 (Wed) | Midweek Sale Drop ⚡ | Announce limited-time discount (10–15%) on eco-friendly line. | “Shop the Sale” |
| Day 11 (Thu) | Eco-Friendly Footwear Focus | Post featuring footwear from the new line styled with outfits. | “Step into Style – Shop Now” |
| Day 12 (Fri) | Team Pick Friday | Staff member highlights their favorite piece & why. Authentic, personable touch. | “Shop Our Favorites” |
| Day 13 (Sat) | Weekend Home Goods Spotlight | Highlight eco-friendly home essentials (bedding, towels). Lifestyle photo/video. | “Bring Eco-Friendly Living Home” |
| Day 14 (Sun) | Thank You + Wrap Up | Collage or reel recapping 2 weeks of eco-friendly launches, thanking customers & reinforcing mission. | “Shop the Full Collection” |
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EXTRAs:
TASK: Create a fisheye selfie image with cartoon characters making silly faces.
PROMPT: [Upload a face with shoulder image]Create me a ultra-realistic 9:16 vertical format fisheye selfie of me with hello kitty, Pikachu, sonic the hedgehog and batman. We're all making silly, exaggerated faces. Set in a small, bright living room with white tones. High camera angle. Extreme fisheye distortion. Realistic, cinematic lighting, anime characters integrated with stylized realism.
OUTPUT:
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